– Identity design
- Packaging design

Commissioned to develop the visual identity for this high-end burger concept, I created a bold and contemporary system that elevates the fast-casual experience into something more premium and design-forward. The identity centers around a distinctive typographic logo paired with a star element, reinforcing both the name and the idea of quality and standout taste. I extended this into packaging and signage concepts, using a confident black and vibrant green palette to create strong shelf and in-store presence. Playful yet refined messaging like “eat like a star” adds personality while maintaining a clean, elevated aesthetic. The result is a cohesive brand that feels modern, memorable, and built to stand out across both physical and experiential touchpoints.