SIMPLY HEALTHCARE

– Creative direction
– Brand identity design
– Stationery system
– Brand guidelines development
– Photography "Magic Johnson"
– TV commercial direction

Creative Director and lead designer for Simply’s brand identity, responsible for developing the brand from concept through execution across TV, print, digital, outdoor, photography, and video. I defined the visual language, built the brand guidelines, and shaped its overall image. I also led and executed the photography for spokesperson Magic Johnson, ensuring a strong and consistent brand presence across all touchpoints.