– Brand identity design
– Social media content creation
– Copywriting
– Photography and renders direction

Commissioned to develop ZUMMY’s brand identity and full social media ecosystem, I created a vibrant and playful visual world designed to reframe wellness as something approachable, enjoyable, and visually engaging. At the core of the system, I developed the gummy itself as a central character, using it as a recurring visual device to bring personality, storytelling, and consistency across content. The creative direction blends bold color, clean product focus, and lifestyle moments to create a balance between health and indulgence. Each piece was designed to feel light, optimistic, and shareable, building a cohesive brand presence that invites consumers into a fresh, unexpected take on everyday wellness.