- Art Direction
- Advertising
- Social Media
- Brand Strategy

As Creative Director, I led the development of a cohesive concept and visual system for Marriott’s “Encuentra Tu Sitio” campaign, positioning the brand beyond hospitality as a place of personal connection and belonging. The idea guided a refined editorial aesthetic built on aspirational imagery, intentional framing, and a calm elevated tone that evokes discovery and escape. I introduced a topographic pattern system to subtly reinforce the idea of journey while creating a distinctive, ownable layer across all touchpoints. From digital to print, I ensured a consistent yet flexible execution, balancing emotional storytelling with clean strategic design to deliver a scalable campaign rooted in both brand identity and user experience.