- Brand Strategy
- Art Direction
- Brand Identity Design
- Merchandising 
- Event Presence 
- User Interface Design

For ACTIVE, a vaping solutions company, I designed a comprehensive brand identity presentation from inception to completion, giving the client a wide range of visual directions to explore and evaluate. The system balances precision with fluidity, using sharp geometric forms to convey structure and performance, while a subtle droplet element references vapor and formulation. The bold orange and black palette reinforces energy, visibility, and a confident market presence. Each direction was developed with scalability in mind, extending across stationery, packaging, and branded materials. The result is a clean, modern identity system that feels innovative, controlled, and adaptable across multiple brand applications.